7 Tips To Create The Ultimate Small Business Website
Is your website garnering traffic and converting leads? If not, you’re likely making some of the same mistakes most small business owners make.
For a successful small business website, you need to think big.
Your website is the first impression for many potential customers. It needs to tell your brand’s story and show how awesome your products or services are. If you believe in your business’s mission, your website should show it.
Not sure how to improve your current site? Keep reading for seven easy ways you can take your business website to the next level.
1. Use Responsive Design
Long gone are the days of families sharing one desktop computer between everyone. Now, each person has a laptop, smartphone, or tablet. Sometimes, all three.
Most website designs are formatted to fit a desktop or laptop screen. What happens when a mobile device finds your website? The format gets scattered and the features don’t show up as you wanted.
You can avoid this mistake by using responsive web design. This means your website will automatically adjust to whatever screen it’s looked at from.
Many customers shop from their phones and tablets. By ensuring your website looks great from smaller screens, you can enable more sales.
2. Above the Fold Criteria
The term, “above the fold” refers to the part of your web page that’s visible before scrolling down. This is a lucrative real estate on your website. If a visitor doesn’t like what’s above the fold, they aren’t going to scroll down to see more.
In the top section of your home page, you need the following crucial criteria:
- Your business’s name and tagline.
- Something that says what your business sells or does.
- A call to action.
Use the same branding colors across all marketing materials and digital profiles. Your logo should be above the fold with your business name.
There needs to be a picture, text, or some explanation of what visitors will find on your site. Do you sell workout clothes? Perhaps there should be a professional photo carousel of your product pictures.
The top navigation bar tells the visitor what they can do on your site. If you’re an e-commerce business, a simple “Shop Now” button works as a call-to-action.
3. Optimize for Mobile Searches
60 percent of searches are done from a mobile device. These searches are unlike searches from a computer or laptop. They’re usually done out of convenience.
Your website should be optimized for these types of searches. Here are some ways to ensure you rank well for mobile searches.
- Have your location and phone number clear and easy to find.
- Use keywords that mobile searchers use.
- Avoid writing long walls of text that mobile users won’t want to scroll through.
The key is to make the mobile experience of your website efficient and seamless. They should be able to find the answer to the searched query easily.
4. Optimize for Voice Search
12 percent of mobile searches are done through voice search. This is when users ask Siri or Google a question out loud. Then, their device’s voice search finds results on Google’s search result page.
The most common voice search queries include the words “near me” and “top X businesses”. The conversational and casual tone of these searches matter.
To show up for voice searches, answer the most common queries in your niche. You can do this by having a simple FAQ page. Write blog posts that use long-tail keywords in the body and title.
Ensure your business connects to your Google My Business Page. This helps you show up for “near me” searches.
5. Showcase What You Sell
Your website is a funnel for sales. Part of the process is enticing users to buy your products or services. Images and videos are the best medium to do this.
Ensure your product photography is professional and appealing. Consider including candid shots of your products getting used by everyday people. Consumers today appreciate authenticity.
Include a video on your website that showcases your products. It could be educational on how to use your products. Or, it could show your products or services in action.
6. Increase Page Speeds
Did you know that most users will leave your website if it doesn’t load in less than three seconds? Page speed is super important.
If you don’t improve yours, visitors will leave and go to your competition’s website.
Make use of caching your visitor’s information. This is especially important for returning customers. It saves their data so that the entire website doesn’t have to reload from scratch.
7. Use Strategic Forms
Your website likely already has a form or two for your sales funnel. It could be a form to get more information on your services, to receive a quote, or to buy a product.
There are tons of other useful ways to use forms on your website.
If you want to build your email newsletter, which you should, use a form. When a visitor enters their email, they’re added to the list. But, to make them want to sign up, you have to give them something in return.
You could give them a free download, an eBook, or a promo code. Many popular fashion sites give users a percentage off for entering their email.
Always create a valuable reason for users to enter their info on your site.
Interested in Getting Help with Your Small Business Website?
Having an attractive website that functions well will help your business immensely. Many of your customers shop online and use business websites to learn about services.
It’s your website’s job to build trust, authority, and interest in the consumers.
The tips above are just some of the ways you can improve your site. Tucson Web Experts can help. Contact us today to find out how your small business website can bring in massive results.